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Leo Constra

  • Web Design
  • Brand Direction
  • Webflow
  • SEO

A brand and first website for a GTA renovation contractor, putting two decades of track record in front of homeowners before they pick up the phone.

Leo Constra homepage with the headline Luxury Bathroom and Home Renovations in Toronto and the GTA above a checklist of starting price, turnaround times and licensing, beside a photograph of a renovated bathroom with a glass shower
Client
Renovation contractor, Vaughan, Ontario
Year
2025
Scope
Brand direction, Web design, Webflow, SEOFrom my time at SearchPod

The problem

Leo Constra had more than 20 years of renovation work behind it and no website. Homeowners hiring a contractor are trusting a stranger with their home and a large budget, and without a site, Leo Constra was asking them to do it blind.

What I did

I built a brand identity around Leo Constra's existing logo and carried it through every page, so the company looks as established online as it is. The first screen puts the starting price, typical timelines, licensing and insurance, and the two-year warranty in front of every visitor, because those are the questions that decide whether a homeowner calls. Large photographs of finished renovations carry the rest of the site and let the work make the case. The homepage walks through all four stages of a job, from the first consultation to the final walkthrough, so nobody has to wonder what happens after they get in touch.

Where it landed

Enquiries climbed after launch, then jumped once Leo Constra put Google Ads behind the site.

  • Leo Constra services section with cards for bathroom, kitchen, home and condo renovation, each led by a large photograph, below the curved navy and gold edge of the section above
    The navy and gold of the existing logo run through the section bands, and every service card leads with a large photograph.
  • Leo Constra Our Process section with four numbered steps, from consultation and estimate to final walkthrough and warranty, each beside a photograph, ending in a Start Your Project call to action
    Each of the four steps pairs a photograph with a plain account of what happens at that stage.
  • Two phone screens of the Leo Constra homepage on navy. One shows the first screen, with a photograph of a renovated bathroom above the headline Luxury Bathroom and Home Renovations in Toronto and the GTA and a checklist starting at $5,000. The other shows the Our Process section, with a Step 1 label, a photograph of a couple and a contractor in a room under construction, and the Consultation and Estimate description
    On a phone, the starting price still makes the first screen. The four steps of the process follow one at a time, each with its photograph.
  • Leo Constra testimonials as three quote cards, each naming the homeowner, the job and the city, above an Instagram feed and YouTube videos of renovations in progress
    Every review is signed with the homeowner's name, the job and the city, so it reads as a real client talking.
  • Leo Constra Locations section listing 28 towns and cities across the GTA on a navy band with curved gold edges, above the contact form
    Each of the 28 areas listed has its own page, which opens with a paragraph on the local housing, such as Hamilton's century homes or Vaughan's new builds.

See it live

leoconstra.com

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