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Personalized Prescribing

  • Web Design
  • UX
  • Brand Direction
  • Print Assets
  • Development

A brand system for a pharmacogenetic testing company, with a website and test reports built on it, so patients and doctors see the same company from the first visit to the results.

The rebuilt Personalized Prescribing homepage with the headline Your Mental Health Deserves More Than Guesswork
The previous Personalized Prescribing WordPress site, with centred text over a full-bleed photograph and a row of Google review cards
Previous siteRebuild
Drag the handle, or focus it and use the arrow keys, to compare the previous site with the rebuild.
Client
Pharmacogenetic testing company, Richmond Hill, Ontario
Year
2026
Scope
UX, Brand direction, Web design, Development, Print and report designFrom my time at SearchPod

The problem

Personalized Prescribing makes genetic tests that show which mental health medications are likely to work for a patient. Patients, their clinicians and the insurers who cover the test all have to trust it before they act on it, and a lot of that trust rests on how the company presents itself. The company was in the middle of an overhaul and wanted everything it put in front of them, from the website to the reports that carry the results, to look as rigorous as its science.

What I did

I started from the company's existing logo and built a full brand system around it, with new typefaces, a colour palette, an icon set and decorative artwork, then used it for everything. I reorganised the website so it sells the flagship Rx Report clearly, with the science a layer down for anyone who wants the detail and each of the other products on a site of its own. I built it in Next.js with technical SEO throughout, including redirects from the WordPress-era addresses so the search rankings the site has built up carry over at launch. I then carried the same system into print, including the company's pitch deck and letters. I redesigned the results report for every product, along with a version written for the patient's doctor, so a patient sees one company from their first visit to the report in their hands.

Where it landed

I handed over the website, the reports and the pitch deck finished and ready for launch.

  • Personalized Prescribing NeuroMap assessment questions, each answered on a four-point scale from Not at all to Yes, all the time, above a fixed bar reading Serotonin in Prefrontal Cortex, Part 1 of 7, Questions 1 to 7 of 51, with Previous and Next buttons
    Every question in the assessment uses the same four-point scale, and a fixed bar keeps the current part and progress in view across all 51 questions.
  • Two phone screens of the Personalized Prescribing NeuroMap assessment on navy. One shows the introduction headed Identify Your Imbalance, Reclaim Your Natural Self, with an About 12 minutes badge. The other shows the first question with four full-width answer buttons, one selected, above a fixed bar reading Serotonin in Prefrontal Cortex, Part 1 of 7, with Previous and Next buttons
    On a phone, each answer becomes a full-width button that's easy to hit with a thumb.
  • Two pages of a sample Personalized Prescribing Rx Report on a navy background. The first page shows the logo, the sample patient's details and the Result Summary heading. It is overlapped by a page on selective serotonin reuptake inhibitors, where citalopram is marked Proceed and escitalopram and fluoxetine are marked Caution
    The Rx Report uses the website's typefaces and colours, so the results look like they come from the same company.
  • Personalized Prescribing homepage How it Works section with four numbered steps along a vertical line: ordering the test kit, doing an at-home cheek swab, mailing it back in a pre-paid envelope and getting results, each beside a photograph
    Four steps on the homepage show patients the whole test before they order, from the kit arriving to results they can share with their doctor.

See it live

personalizedprescribing.com

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