Skip to content
Qi Studio home
All work

Project Hairway

  • Web Design
  • UX
  • Brand Direction
  • Webflow
  • SEO
  • Content

A brand system and website for a two-branch men's grooming salon in Dubai, bringing the site up to the standard of its salons and its reviews.

The rebuilt Project Hairway homepage with the headline Premium Grooming for the Modern Man over a close-up portrait of a bearded man in round glasses
The previous Project Hairway website, with a photograph of barbers at work behind the headline Barber Shop Dubai Features Men's Salon Services Designed Exclusively for Gents
Previous siteRebuild
Drag the handle, or focus it and use the arrow keys, to compare the previous site with the rebuild.
Client
Men's grooming salon, Dubai
Year
2025
Scope
UX, Brand direction, Web design, Webflow, SEO, ContentFrom my time at SearchPod

The problem

Project Hairway runs two men's grooming salons in Dubai and wanted to grow through Google Ads, which meant paying to send new customers to its website. The salons already looked the part and the Google reviews were excellent, but the website didn't match either, and every paid click would land there.

What I did

I built a design system around the salon's existing logo and colours, drawing on the look of a classic gentlemen's club, and gave the salons themselves large photographs so visitors can see the place before they walk in. Its Google reviews, now more than 700 at an average of 4.9 stars, sit on the homepage so new visitors see the salon's reputation before they book. I organised the services so they're easy to browse, and on phones each category opens and closes, letting visitors scan the whole menu and open only what they need. A WhatsApp button stays on screen as visitors scroll, putting booking one tap away on the app most customers in Dubai already use. I built the site in Webflow, with its own page for every service and both branches, each set up to be found in local search.

Where it landed

The owners reported a sharp rise in sales after launch.

  • Project Hairway hair services page headed Premium Hair Services in Dubai, followed by The Craft of Style and a haircut price list with durations and prices in dirhams
    Each service has its own page with a full price list, so visitors know what they'll pay before they book.
  • Two phone screens of the Project Hairway homepage on dark green. One shows the services menu with six closed categories from Hair Services to Extras. The other shows Hair Services open, with haircut prices in dirhams and a Book Now button. A WhatsApp button sits in the corner of both
    On phones, each service category opens on tap, so visitors can scan all six before choosing one.
  • Project Hairway Business Bay location page with the branch name over a photograph of the storefront, then opening hours, address, phone and an embedded map
    Business Bay and Jumeirah each have their own page, so each branch can be found by people searching nearby.
  • Project Hairway gallery page with the word Gallery set three times in outline and solid type above a dense grid of photographs of haircuts, barbers and the salon interior
    The gallery pairs the outlined display type used across the site with a grid of the salon's own photography.

See it live

projecthairway.com

Want something like this?

Tell me what you are working on and you will get a straight answer on scope, timeline and cost within two business days.

Get your free quoteBook a 30-min call