Services SEO
Get found by the people already searching for you
Most people looking for what you sell start with a search. SEO puts your business in front of them for the long term, and Google Ads puts you there straight away while your rankings grow.
Why search matters to your business
SEO, short for search engine optimisation, is the work that helps your website appear when people search for what you offer, on Google and increasingly in AI assistants like ChatGPT.
Someone searching for your service is already looking to buy. Ranking for those searches brings you customers without paying for every click, and the results build over time. After I rebuilt Vaughan College's website, its search visibility tripled within three months.
Google Ads works alongside it, putting you at the top of results for the searches you choose from the day a campaign starts. Analytics ties it together by showing which searches and pages bring in enquiries, so your budget goes where it works.
How I get you found
Technical SEO comes with every website I build. Everything else here runs on a monthly retainer, scoped to what your business needs, so your rankings, ads and reporting keep improving.
Technical SEO
Fast pages, clean structure, sitemaps, redirects and structured data, so search engines can find, read and trust your site.
Keyword research
I find the words your customers type into search, which are often not the ones your industry uses, and plan your pages around them.
Content that ranks
Pages and articles that answer what your customers are asking, written to rank and to be worth reading when people arrive.
Local search
A page for each area you serve, so you show up when people nearby search for what you offer.
Google Ads management
I set up and run campaigns for the searches your buyers make, manage the budget and send clicks to pages designed to turn them into enquiries.
Performance analytics
I set up Google Analytics and Search Console to track enquiries, bookings and sales, and send you plain-language reports on what's working and what I'm changing.
SEO projects
Want more customers finding you on Google?
Tell me what you are working on and I will come back with a straight answer on scope, timeline and cost.