Services Brand Identity

A brand identity that makes your business look established

People judge a business by how it looks long before they speak to anyone there. I design brand identities that make you look as established and trustworthy as you are, and carry them across everything your customers see.

Why brand identity matters

Your brand identity is your logo, colours and typefaces, plus the visual details that repeat everywhere you appear. Together they become the look people recognise as yours.

Applied consistently, it tells customers you're established and careful with detail, and it makes your business feel premium. When it drifts, with a different logo on the sign, the invoice and the website, the business looks smaller and less sure of itself than it is.

I've built brand systems for a chalet rental company, a pharmacogenetic testing company and a grooming salon in Dubai. For the first two, the same identity runs from the website into print, in chalet welcome books, medical test reports and a pitch deck.

How I build your brand

I design your identity as a complete system, so it stays consistent on every screen and every piece of print.

Logo and wordmark
Designed to stay clear from a browser tab to a storefront sign, and delivered in every format your printer, developer and social accounts need.
Colour and typography
A palette and typefaces chosen together, with contrast checked so every combination is easy to read as well as good-looking.
Recurring motifs
Shapes and decorative details drawn from your business and repeated across your materials, like the mountain ridgelines that run through Blue View Chalets' website and welcome books.
Website design system
Buttons, cards, icons and layouts built from the brand, so every page of your site looks like the same business.
Print and digital materials
Business cards, signage, brochures, reports, pitch decks and social templates, all set up from the same system.
Brand guidelines
Clear rules for using everything, so the brand stays consistent when a printer, a sign maker or a new hire puts it to use.