Services UX & Web Design

UX and web design built around how your customers decide

A website can look good and still lose customers if people can't find what they came for or don't trust what they see. I design sites around the way your customers think, so more of the people who visit end up getting in touch.

What UX is, and why it matters to your business

UX, short for user experience, is whether people can find what they came for on your website, understand what you offer and trust you enough to take the next step.

Visitors decide within seconds whether a site is worth their time. When the answer is no, they leave for a competitor and you never hear from them. Better UX turns more of the visitors you already have into enquiries, bookings and sales, before you spend another dollar on advertising.

My background is in psychology and interaction design, and I've worked in UX since 2019, so every design decision I make starts from how people read, decide and act.

How I design your site

Every project goes through the same groundwork before a page is designed, so each design choice has a reason behind it.

Customer research
I learn who your visitors are, what brings them to you and what they need to know before they buy, from you, your analytics and the competitors they're comparing you with.
Information architecture
I organise your content and name your pages in the words your customers use, so people can tell where something lives before they click.
Journey mapping
I map the route from a visitor's first click to getting in touch, including what they need to see and believe at each step, then design every page to move them along it.
Narrative and emotional design
Each page tells its story in the order a customer needs it, with words and images chosen to build confidence as well as to inform.
Accessible on every device
Mobile and desktop are designed together, and every page meets the WCAG 2.1 AA accessibility standard, so nobody is shut out of getting in touch.
Usability testing and review
I test the design before it's built, then review how real visitors use the live site, so the paths that lead to enquiries keep working.